Abc Manufacturing Company Case Study
Strategic Plan
A brief history of the organisation
Twenty-five years agone, in 1987, four friends formed a minor company "ABC Manufacturing Company" in the United kingdom of great britain and northern ireland, but three owners decided to retire and sold their shares three months agone. A foreign investor has recently bought 75% shares of this company from three friends and invested £10 1000000 with the intention to achieve a 10% return of his investments in the next four years. He appointed a new manager and purchased two make new large and modern CNC centres with all essential tools and software for the future evolution of the company by managing human resource and increasing productivity and quality. Notwithstanding, the purpose of this report is to recommend the company past analysing strengths, weaknesses, opportunities and threats, leadership and management, and organisational structure with emphasis on grouping and teamwork, organisational culture along with the importance of data systems, performance and motivation, training and evolution program, and so on.
SWOT Analysis of ABC Manufacturing Visitor
Strengths
- Strange investor: seventy-five per cent shares of this company have purchased by the foreign investor, which will strengthen the financial position of the visitor to increment profit margin;
- Sales Volume: According to the case study, sales revenue from the sales of the products have increased from last year, for instance, the turnover has increased from £20 to £xxx million;
- Research and Development: The direction of this company has concentrated more on the research on the visitor to identify the loophole of the leadership, human resource management, internal controlling and production system. Nevertheless, the inquiry outcomes will aid the direction to take proper decision to change organisational structure and other strategic plans;
- Cognition: Though the business was not profitable enough to compete with the competitors, the onetime owner has 25 years feel to operate this company. So, the owner has vast knowledge in this sector, which helps him to contribute the visitor for hereafter development;
- Resource: Now, the visitor has two make new large and modern CNC centres with all essential equipment and software. Still, these modernistic equipment will play a vital role to produce quality products and develop the brand image in the national and international marketplace in the future;
- Human relationship: The erstwhile manager of this visitor maintains a good relationship with some of manufactory floor employees particularly with the operators and engineers, which will help the visitor to increment production chapters and ensure quality;
- Integrity: the visitor survives in the competitive market place for a long-time because the owners and managers controlled the visitor with integrity.
Weaknesses
- Decision-making Process: According to the example, the new foreign investor holds 75% shares of the company, which indicates he has the rights to brand a decision every bit a majority shareholder;
- Communication: The other manager is manufacturing engineer and has broad knowledge on the technical problems; therefore, he tin manage the employees in this field more than efficiently, but it tin also create advice problems with other staff of this visitor. In addition, the employees are not enlightened of their office, the overall objectives of the visitor and strategic plans; therefore, the direction cannot implement the strategy properly;
- Coordination: the success of the business depends on the team spirit and coordination of all the departments. However, the managers of this company are not working as a team since another manager has no interest in sales, marketing, and customer negotiations;
- Staff turnover rate: one of the main internal problems of this company is a high staff turnover charge per unit because new employees have no chore satisfaction for various reason;
- Low performance: the onetime employees blame that the new and young staff are not efficient to produce quality products for the company, for example, over 20% of them is performing much below satisfactory level;
- Workload: As the company has no separate department for different sectors, the possessor faced a serious workload with dealing with the tasks of fiscal, logistics and homo resource department;
- One-time Machinery: As the company is paying no attending to modernise the equipment, it is not possible to change the quality of the products.
- Recruitment policy: the entire recruitment and selection policy is not constructive for the company, which decrease staff retentivity and date min efficient employees;
- Remuneration policy: many large companies restructured their remuneration policy to reduce operating costs to sustain in the competitive market whereas this small visitor is double paid weekends and night shifts in some cases in this recessionary economic system;
- Lack of Training: This company has no staff qualified to operate or piece of work in a new CNC heart, but the managers of the company had not arranged any grooming program to develop their efficiency;
- Other: this company has faced many other internal problems including the presence of considerable, just unofficial unions, less interest on modest-batch highly profitable orders, and so on.
Opportunities
- Market place Growth: Fiscal investment by strange investors increment the opportunity of market growth;
- Enter into a new marketplace: Equally 75% share of this company has endemic past the foreign investor, it can presume that it would be possible for this visitor to penetrate the business in the new country by using the noesis and experience of the new investor near his country;
- Restructure the company: Information technology has already prepared a budget to restructure of this company to become a successful company and gain a competitive reward over the competitors;
- Experience: The owners of this company had long experience (25 years) to operate this business organisation, which will assistance the managers to improve the present condition in the time to come by changing strategies and implementing evolution plans.
Threats
- Global Financial Crisis: The recessionary impact is one of the primary external threats for this company as the managers seem that the profit margin is decreasing gradually (from £6.0 one thousand thousand to just £i.0 million in 2011) due to lowering the purchasing ability of the client for the financial crunch;
- Competitors: According to the instance written report, the presence of large competitors in the international marketplace is a serious threat for the being of this company; particularly Chinese and Indian companies are the keen threat for this minor firm. Actually, Chinese and Indian companies have enjoyed some competitive advantages, such every bit the availability of low-cost, efficient labours, and low production costs;
- Need: In add-on, the subtract in demands is as well threats to the company.
Vision & Mission Statement
ABC Manufacturing Company has a mission to restructure the visitor to develop leadership skills, the operation of the employees for skilful organisational civilization to gain a competitive advantage. However, the long-term vision of this company is to plant ten CNC centres within the next v years and to be 1 of the nearly successful companies in the global market place by competing with the Indian and Chinese competitors.
Comeback initiatives
Equally the company fails to maximise its profit margin due to high operating costs, sometime machinery, the low performance of the employees; thus this written report suggests to shifting production facilities, B2B east-commerce integration, outsourcing from emerging Asian, market, changing recruitment, option and remuneration policy, restructure organisational chart and integrating of the information organisation, arranging grooming program and developing organisational civilisation.
HRM issues
Resourcing and legal issues
Resourcing means assigning actual resources to the project; here, ABC Manufacturing Visitor has 96 employees including two managers, 4 maintenance engineer, ten qualified refurbishment engineers, and eighty operators; however, about of them do not understand their job responsibilities to complete the project or deal with the issues of the visitor by bringing organisational modify to develop its profit margin. Therefore, the human resources section of ABC Manufacturing Visitor should consider the following the recruitment and choice procedure to appoint new engineers, designers and other workers –
The new employees of ABC Visitor had no job security and responsibility, which increase the staff turnover charge per unit here and reduce the efficiency level also. Therefore, the management of this company had to spend lots of money for the continuous recruitment process, and now it has nigh no employees qualified to operate or work in new CNC center; in this context, it is essential to modify the recruitment process and some mutual, but important factors demand also consider, such as –
- This company must recruit new members on the basis of technical cognition and long-term experience;
- The initial exam has to consist of some aptitudes, and psychometric assessment examination and qualified candidates go the opportunity to sit for a written examination;
- Selection squad must consider interpersonal skills, patience, attitude, and advice skills;
- All the candidates must be selected on the basis of merit irrespective of gender, race, or ethnic minority;
- Finally, management would recruit such a candidate who volition work for a long-time for the ABC Company to reduce staff turnover along with developing work specialisation.
This company follows local rules and regulation, including taxation policy, Companies Human activity 2006, corporate code of conduct along with memorandum and articles of association.
Leadership and Direction
Pearce & Robinson (2006) and Lewin, Lippit & White (1939) described leadership as the capacity to influence the staff to achieve the vision or ready of common objectives; however, the source of influence may be formal. Nonetheless, Bolden, Gosling & Marturano (2003, p.5) and Pitt (2001) stated that leadership is a complex procedure as it is significant to clear visions and to inspire the staff to accomplish competitive advantage over the marketplace players. On the other manus, Robbins & Approximate (2008), Pitt (2001), Bolden, Gosling & Marturano (2003) and Rowstrom (2011) further expressed that organisations demand strong leadership and potent direction for optimal effectiveness. Nonetheless, Lewin, Lippit & White (1939) provided three leadership styles, which will help to talk over the leadership approach of ABC Manufacturing Company, for instance –
Participative Leadership Manner: Lewin, Lippit & White (1939) defined this democratic leadership approach and pointed out that it is more applicable to the contemporary firms because the leaders notify the workers about their strategic plan and consider the feedback of the staff for decision-making and implementing strategies. At the aforementioned time, Lewin, Lippit & White (1939), Weihrich & Koontz (2005) and Crimson (2012) stated that autonomous approach motivates the workers to have part in determination-making along with crisis or stress management process in a broader context. Notwithstanding, the present research on the ABC Manufacturing Company identified that old employees have ii master options for improvement, such equally, modernise and improve with NC (numerical command) and operators' grooming and development costs. On the other hand, new employees are the least influential group and leaving inside first two years of employment; however, they have some opinions, which can as well play a vital role for the development of the efficiency level of the employees. For instance, new employees stated that there are no clear career progression paths for workers and no articulate hierarchy in the company; therefore, they experience alienated, unrepresented and unimportant in the job place. In this context, the top management squad of the ABC Manufacturing Company must follow democratic leadership arroyo in some cases and consider the feedback of the employees to coordinate the functions of the members and the managers would train and aid the human being resources (peculiarly new workers) to residue their family and work life to attract and maintain professional person ability;
Autocratic Leadership: On the other hand, information technology is a customary view where leaders enjoyed ultimate and unlimited power to brand their decisions and implement of the plans without consulting with man resource; nevertheless, they can provide rewards and penalties for the performance of the employees (Lewin, Lippit & White 1939; Johnson, Seholes & Whittington 2006; and Katzenbach & Douglas 2000). On the other hand, the workers have to strictly follow the command of the managers and the higher authority would never take into account the comments of the employees for the futurity development because the leaders remember they have a better understanding on the management system (Johnson, Seholes & Whittington 2006; Nader 2012; and Katzenbach & Douglas 2000). The employees of ABC Manufacturing Company are non enlightened of their job responsibility, and young staff are not motivated; therefore, this approach would not be fruitful at this phase while managers need to motivate them applying several policies and taking many technical decisions where the stance and feedback of proficient workforce play an imperative role in authoritative control.
Delegative (Laissez-Faire) Leadership: Lewin, Lippit & White (1939) stated that it is well known as the "easily-off¨ style, and this approach provides the telescopic to the staff to make their decision using discretionary power and perform their own technique. However, this approach would not be constructive for the ABC Manufacturing Companies considering the efficiency level of the erstwhile and new employees are not the same standard; and then, quality and sales of the product will autumn immediately if the unskilled human resource bask determination-making ability in some extent.
In addition, in that location are many other leadership styles to influence the firms' members, for case, Dandy Homo and Trait theories, behaviourist and contingency theories, situational leadership style, transactional and transformational leadership theory, and and so on (Pitt 2001; Robbins & Coulter 2008; Hellriegel, Slocum & Woodman 2002; and Katzenbach & Douglas 2000); however, some methods are effective for the company, for instance –
- Transformational: According to this fashion, it is executive leadership, which incorporates a social alter to improve motivation, assurance and performance level of the employees (Bolden, Gosling & Marturano 2003; Johnson, Seholes & Whittington 2006 and Holman, Devane & Cady 2012). Moreover, this approach can transform an employee's self-involvement for the adept of the squad, raise their expectations along with moral values and enhance the confidence of the staff to achieve the vision of the company (Booth 1996; Orlikowski 1995; Kotler & Armstrong 2006; Mellahi & Wilkinson 2012). All the same, the ABC Manufacturing company should follow this approach considering the workforce would like to work with a transformational leader due to above-mentioned advantages;
- Situational Leadership Way: This style does not consider any precise approach of leadership rather leaders take the manner because several factors related with the present condition of the company (Bolden, Gosling & Marturano 2003; and Weihrich & Koontz 2005). For instance, the leaders may require to follow an autocratic approach in some condition and others may demand to adopt a participative approach to manage different levels of employees in the same firm considering the employees' forces, the situational forces and leader's forces (Bolden, Gosling & Marturano 2003; Weihrich & Koontz 2005; and Holman, Devane & Cady 2012)
Organisational Structure
It refers to how job responsibilities are properly divided, grouped and coordinated (Hitt, Ireland & Hoskisson 2001; and Johnson, Seholes & Whittington 2006). However, in that location are mainly half-dozen elements those managers need to consider to blueprint organisational chart, and these are –
- Piece of work specialisation: The owner of Ford motors had provided same tasks with small size repeatedly to the employees to specialise the workers in a single sector, which reduced the fourth dimension to manufacture appurtenances with ensuring high quality and making the almost efficient use of its employees' skills (Robbins & Coulter 2008, p.367; Robbins & Judge 2008, p.539).
- Departmentalisation: After grouping the employees through work specialisation, information technology is essential to group the employees on the basis of common tasks, for example, the production managing director of the manufacturing company has a responsibility to separate engineering, accounting, manufacturing, personnel, and supply specialists into the common department, which is absent in the present case;
Table 2: Departmentalisation by type. Source: Cocky-generated from Robbins & Coulter (2008).
- Chain of control: Information technology is an unbroken line of authority that extends from the top of the organization to the lowest echelon and clarifies who reports to whom (Robbins & Coulter 2008, p.369; Robbins & Judge 2008, p.541). Otherwise, employees accept to cope with conflicting demands or priorities from several superiors (Robbins & Judge 2008, p.542);
- odernSpan of control: This is a significant cistron as information technology determines the number of levels and managers a firm has; nevertheless, a director can maintain shut control by keeping the span of control to five or six employees (Robbins & Approximate 2008, p.543; and Pearce & Robinson 2006);
- Centralisation and Decentralisation: Some firms are highly centralised while top managers make all the decisions and lower-level managers simply carry out top management'south directions; on the other hand, Some firms are extremely decentralised in which decision-making is pushed down to the managers (Robbins & Judge 2008, p.543);
- Formalisation: It indicates the degree to which jobs inside the firm are standardised (Robbins & Coulter 2008).
Organisational Construction of ABC Manufacturing Company
The main characteristics of the previous organisational structure of ABC Manufacturing Company were –
- It has a depression caste of departmentalisation.
- Wide-span of command
- Authority centralised in the owners; thus, they enjoyed the right of decision-making power.
- Petty formalisation
- Information technology commonly has simply two or 3 vertical levels;
- A loose body of workers;
However, the advantages of the previous organisational structure were –
- It was fast, flexible and inexpensive to maintain.
- The managers are accountable to the Chief Executive Officeholder.
The previous organisational structure had many disadvantages, such as –
- It becomes ineffective when the company expands its business considering of low formalisation and high centralisation, which creates information overload at the top;
- At the same time, decision-making becomes slower as it becomes hard to consider all problems.
Grouping and Team Working
However, the managers of ABC Manufacturing Company should effort to specialise the employees and consider this event while preparing organisational nautical chart every bit the employees of this company are not efficient to produce quality products particularly more than xx% of the new and young employees are performing below standard. Here, information technology is of import to note that usually, ABC Manufacturing Company provided double remuneration who works in the weekend or night shift, but the managers do non discriminate between the efficient and inefficient employees to develop a team; so, I will differentiate skilled and unskilled labour to reset organisational structure along with remuneration policy, which would influence all members to work as a team.
ABC Manufacturing Company is a small visitor, which needs to change organisational chart in lodge to develop strong authoritative control to become successful; all the same, this written report suggests a new elementary organisational restructure because though it would not bring a major change in the bureaucracy. As foreign investor holds 75% shares and onetime owner concur 25% share of the ABC Manufacturing Company, this report recommends to forming a chief management team consisting of two owners who will be responsible for decision-making the entire company and taking major decisions for the time to come development; withal, the following figure shows suggested organisational chart –
The old manager volition control just production and other related departments every bit he has maintained a good relationship with the mill floor employees (mainly old operators and engineers) and he has no interest on other departments; in this condition, he must effort to ensure the quality of the products by developing the efficiency level of the employees by giving the same task repeatedly. On the other paw, a new manager would control two departments (marketing and administration management) and these departments have also sub-departments like HR, sales, finance, promotions and so on; however, the managers must contact CMT at whatever fourth dimension when they demand to accept major decisions.
Organisational Culture
Reiman and Oedewald (2002) mentioned that during the eighties, the business communities were deeply concerned with corporate climate, and at the end of eighties, it has turned into the organisational civilization. There is no unmarried recognised definition of whatsoever of the two terms corporate climate and organisational culture, but from exercise, it has generally accepted that they indicate system'southward values or the operating philosophy of an organisation. Schein (2004) divers organisational culture is a framework of the shared presumption that the members of an organisation put into practice to resolve its concurrent problems and achieve the long-term vision in a correct way and the new members are trained to feel, think and practice in the same direction. Reiman and Oedewald (2002) pointed out that in the mod corporate world; organisational culture has to consider the external adaptations and their internal integrations equally a learned event of group experiences that each of the member encounter in their regular practice. Schein (2004) explored that the organisational civilisation has iii-layer attributes demonstrated in the following diagram –
The above figure demonstrates that organisational civilization has three-level clusters that balance the culture to explore and progress in each layer. At the first layer 'Artefact', civilization represents the detectable organisational course of action along with diverse works of fine art, for instance, dress codes of the system, its mutual carefulness at the workplace and standard behavioural norms that the organisation emphasis. The start layer of civilization also integrates private performance recording arrangement for their success factors, the correctness of estimation, corresponding indicators, sickness leave, and accidental statistics forth with information system concerned with safety, monitoring, and control as an internal dynamics of organisational culture (Adhikari 2010). Schein (2004) added that at the second layer 'Exposed Values' of culture would integrate the organisational values that the system upholds for its performance, for case, its official objectives, and affirmed community, along with operating philosophy. Although the advocated values those are exposed may not always reflect information technology on regular operational standards, merely it is the most significant concern of the organisational civilization.
The third layer of organisational civilisation is 'Underlying Assumptions', which communicates with the learning method of trouble-solving complexities, how the group members would bargain with external adaptations along with internal integrations in their regular exercise. The grouping members necessitate carrying on their skills to communicate with the dilemmas of external adoption to assess and identifying the solution to bring success over the complicated situation. At the same fourth dimension, dilemmas of internal integration concerned with mutual conception development, essential group limits, relationship with authorities, internal interactions, forth with reward and penalization process that the organisation put into exercise as an internal dynamics of culture.
Organisational Civilization and Data Systems
As the manager of ABC Company, start of all, it is essential to investigate how data systems (IS) integration would be expert for cultural change of the arrangement that would assist ABC one to achieve its desired goal for sure success. The manager would urge for modernisation programmes for ABCC connecting with technological rationalisation every bit well equally the modification would aim to construct the organisation farther outgoing to the up-to-engagement customers demand both at dwelling house and abroad. Equally a new manager, I accept gone through the history of the visitor. In that location is no bear witness on the implication of IS. Thus, I urge to have an immediate blueprint and development information organization for ABCC with the aim to assist the comeback of the manufacturing effectiveness connecting with the change of its organisational culture.
From the managerial views, the credible needs for the cultural change of ABCC linked with the application of sophisticated information technologies for all-encompassing departments from the elevation management to the lower-level employees. The suggestive organization would be designed to back up ABCC to shift from the traditional method of record keeping to the Enterprise Resource Planning (ERP) software integration customised with the needs of modernistic CNC centres. The new system would integrate a complete structural menstruation starting from the employee'south attendance, operation, orders entry, all sorts of payment, manufacturing, and delivery including CRM 2 and SCM 3 equally a single process (McGrath 2003). The system would potentially contribute the ABCC to observe the entire procedure from product to commitment and allow the management to command and monitoring the different checkpoints from a single platform without whatever hard try, but just a few clicks of the mouse. It is predicted that the expected outcomes from the new information arrangement would back up the company to manage its inventory, production, HRM, marketing, sales and accounts schedule the work process with a dynamic fashion that ensures the company for the right employ of resource that may deserve a change in the organisational culture. As the new manager, I would suggest the company integrating SAP for ERP software that would provide a college caste of integrity ABCC.
The modernisation programme of ABCC would require cultural change that IS integration has regarded mostly in terms of attaining the target of performance that the modernisation scheme has inspired, although; the organisational alterations are uneven somewhere else. The organisational civilisation of ABCC, which prolonged to the transmission practice of scheduling, planning, and management would require to come up out immediately and to accept the digital process of organisational civilization, and it would necessitate to conducting a grooming program for employees motivation. Here, the office of leadership is very crucial to explore how the IS implication would attempt to bring organisational cultural change as part of new technology integration and would acceptable to all levels of the arrangement.
Skills; grooming and development equally well as an appraisal
The employees of this company cannot represent their problems to the leaders due to having serious communication gap or lake of information virtually the concerned person to mitigate the situation; so, about 20 per cent employees are performing much below standard. Notwithstanding, there are some industries where communication is considered one of the about of import factors, for instance, miscommunication or misunderstanding of a few words can have a deadly event or cause serious disaster in the aviation industry (Robbins & Estimate 2008, p.367).
In addition, communication has four important tasks within the company, such as command, motivation, emotional expression, and information (Gilley, Gilley & McMillan 2009; Bolden, Gosling & Marturano 2003 and Solomon, Bamossy & Askegaard 2001). However, communication takes place in various forms including verbal (words, either spoken or written) and Not-exact (Visual, Aural or Gestural) those essential to use consistent with the circumstances to deliver the message and convey the data (Gilley, Gilley & McMillan 2009, p.3; and Bolden, Gosling & Marturano 2003). At the same time, leading change needs the implementation of various ready of advice methods to inspire the workers to make flexible the decision-making procedure to accomplish the objectives (Gilley, Gilley & McMillan 2009, p.iii; and Bolden, Gosling & Marturano 2003).
In add-on, onetime managers had a good relationship with the manufactory floor employees, which gives the opportunity to members of this department to share their views, just it was difficult for all other members to convey their feedback, inform marketplace-related issues and take proper guideline from the old manager. This communication gap is one of the most substantial causes of decreasing performance standard, declining to use the equipment and dropping profit margin of the ABC Manufacturing Company.
As a manager, I suggest the chief management team of this company to consider, the following stem to motivate the employee, for case –
- Participative management: Employees would share their view with immediate superior, would exist considered at the time of decision-making;
- Rewarding employees: the management should restructure remuneration policy to encourage their performance, for instance, information technology should provide merit-based payment and provide rewards for specific and outstanding performance;
- Downsizing: Some employees are not skilled and qualified to operate or work in a new CNC middle. So, the company should follow the strategy of downsizing new give the opportunity to the managers to recruit qualified candidates, which volition assistance the managers motivate them easily;
- Teamwork: in addition, the managers should follow Belbin's Theory to develop a squad and set up their responsibilities
In addition, form the assessment of the performance of new employees of ABC Manufacturing Company, it is clear that the management should accommodate development plan and appraisal program to ensure the right behaviour and performance of store operators, engineers and other human resources, for instance –
- Development requirements should exist different in nature for the different workers, but anybody required behavioural training to develop a good organisational civilisation. In the given case study, the young employees require training on skills and old staffs demand training on behaviour development so far they tin give their highest efforts to develop performance;
- From the motivational perspective, every employee of ABC Manufacturing Visitor required the motivational program for all the employees every bit they have lack of confidence;
- An outstanding performance appraisal programme should undertake for the workforce in ABC Company like 360-degree evaluation method and for young employees require to using the behavioural rating scale method.
Performance and motivation
Co-ordinate to the case report, this visitor has near no workers qualified to operate or work in new CNC centre and twenty% employees performed below standard level; so, the managers need to motivate them with proper preparation –
- Hierarchy of Needs Theory: Abraham Maslow divers this hypothesis and concentrated on the importance of motivation to get proper outcomes from the employees; therefore, he considered five levels of needs of the employees to fulfil the demands, for instance –
- Equity Theory: It based on the assumption that employees desire to care for fairly in relationship to others and inequality arises when employees believe that the inputs (labour, training, and efforts) and outcomes (salary, do good, and bonus) of particular employees is less than the other employees;
- Motivation-hygiene theory of Herzberg: Herzberg (2003) provided this hypothesis to identify what does the workforce want from their jobs and he interviewed 200 respondents to measure when they felt good or bad to measure task satisfaction.
Hereafter directions (20 per cent)
Alter management programme
Under the existing scenario of ABC Manufacturing Visitor, there are 96 employees consist of 2 managers, four maintenance engineer, ten qualified refurbishment engineers, eighty operators with xx% below standard performance level without enough workload that has failed to utilise full product capacity. Moreover, lack of coordination, leadership, job clarification, absence of expert remuneration and promotion plan along with the high rate of employees' turnover has seriously distressed the company'south growth. Thus, HRM planning, leadership, development and preparation is very crucial for the company to overcome the excising dilemmas.
The core essence of HRM planning is to reduce the production cost, reduce a loftier rate of employees turnover and maximise profitability. To implement such policy, shifting all heavy production in People's republic of bangladesh would reduce at 5 times less than the UK production cost while in that location is very fewer employees turnover charge per unit. The Britain production site would but handle with small and urgent orders with rework and later on-sales service a pocket-sized number of staff with a high payment that ensure employees retention. The headquarters would integrate all orders through B2B platform while the online marketing service would be outsourced from Bangladeshi It companies. To bring mobility and dynamism within the company, it is essential to employ a competent general manager, 2 factory manager for ii production sites along with a marketing manager and financial manager. All 4 managers would be authorised to restructure their own department and conduct necessary preparation.
Organisational Development
Although the global financial crisis has seriously distressed the book of capital mechanism market, the demand for CNC products has been growing tremendously from the introduction of computerised numerical control. Although CNC products accept an ever-increasing demand and higher profit margin, it is no longer advantageous to produce in the countries with a high price of labour and to sustain huge profitability number of companies are shifting their production facilities to the countries where labour price is lower. On the other manus, to address the global need for CNC products, numerous CNC machining centres already established several production facilities in many countries other than the home land. As the works of CNC machining centres involved entail coping with numeric programming specifications, it is very crucial to organise blended manufacturing model with well-nigh upward-to-appointment facilities along with skill man resources familiar with the systems of CNC and relevant software (Nassehi et al. 2006).
From the above highlights of the prospect of CNC machining centres, it is clear that the performance of ABC Manufacturing Company in the UK market has to face up hard constrain to maximise its profit margin with the high-level of labour cost. Every bit the company has 25 years performance in the United kingdom market, information technology has a more or less satisfied customer base with a traditional supply chain which further modification. It has also demonstrated in the case study that the company could not handle all orders that it gets, rather it performs very selective orders. At the same time, it has fixed up the target of 10% render on the UK £ ten million investment within side by side four years, while the Uk CNC products market is under serious pressure from Chinese and Indian competitors. Thus, the company has emergence to shift one of its newly purchased CNC centres to a country with depression labour cost and to renovate another 1 in the UK for revision, rework and later-sales service including emergency services to customers.
To gear up production facilities other than the home land, it would suggest that People's republic of bangladesh is a land with high population density, low labour price, revenue enhancement-costless zones and port facilities and a large number of IT graduates with CAD, CAM, CAE, PLM, and other prototype evolution software. There are also shaded areas available in the export processing zones for rental to the foreign investors, with gas electricity and h2o supply and it would save fourth dimension for infrastructural evolution, with this organization the visitor could just send it newly purchased CNC center in Bangladesh and kickoff operation with fewer efforts. The estimated investment to set up the production facility in People's republic of bangladesh would involve £3.75 million. The renovation of production facilities in the UK with numeric command (NC), staff training, leadership development, B2B evolution along with direction modify would be covered with £ane.25 million considering the full budget of £v million for investment and alter management. In that location is likewise some other cost involved for the visitor for some of the erstwhile employees would to for retirement and their pension and other costs would be covered by running income.
Recommendations
Outsourcing from Emerging Asian Market
To setting up production facilities other than habitation country and recruiting competent candidates, it would take at least i twelvemonth or more than. Equally the company is under pressure level to return the UK £ 10 one thousand thousand, it would be more than effective to accept orders for all brusque of products from the local marketplace and manufacture them from Asian emerging countries like China India or Bangladesh. For the acting period, through outsourced manufacturing, the company would be able to retain its customers until the new production facility would start product and the product facilities in the home country would exist renovated.
B2B Ecommerce Integration
As role of materialisation, it is essential for the company to integrate B2B platform by which the customers could place their guild online, upload their required specification, and go an uninterrupted scope of communication with the engineering section. The online presence of the company would also facilitate online marketing along with supply chain management that would assist the company to turn into a global role player in the international CNC machining industry.
Product line Diversification
Due to its internal lacking of management, it has demonstrated from the recent studies that the company has involved 45% of its capacity for low-class, less profitable big quantities shafts manufacturing, 20% orders are single batch metallic processing, only fifteen% wide variety precious small orders, 10% repairing, casting and injection moulds and rest 10% car supplies. Equally the company would settle new product facilities in People's republic of bangladesh and renovate its all-traditional machines in the United kingdom of great britain and northern ireland site with numerical control (NC), the visitor would go an extended opportunity to diversify its product line with moulds and tools for aerospace manufacture, machining composite for plastic, tools marine industry, timber processing industry, water-jet cut for wind energy so on. Such product diversification would automatically boots is almanac acquirement extremely college than ever.
Conclusion
Although the provided company has a peachy prospect in the UK CNC machining manufacture, it suffered from low acquirement generation and lower profitability due to lack of management coordination, unutilised capabilities and misuse of resources. Change in management, shifting heavy product facilities in low labour toll country, integration of B2B eastward-commerce platform, product diversification and dynamic leadership would help the company in overcoming the crunch and tin can plow it into an excellent CNC machining eye in the global context.
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Footnotes
- Company.
- Customer Relationship Management.
- Supply Concatenation Management.
Abc Manufacturing Company Case Study,
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